Your customer already wrote the strategy. I help you read it.

The customer is always telling us what she cares about: in search data, engagement patterns, website pathways, product reviews and the customer feedback logs that no one is reading. My job is to find her, build the strategy around what she’s telling us and architect the campaigns, content and systems that reach her – with your team, an agency, or just the two of us.

Results from 20+ years leading digital at consumer brands:

1M
followers
from zero		2.3M
women
reached		8.7%
brand
lift		+8%
average
order value

I’m a digital marketing generalist on purpose.

I build the picture and plan. I brief the teams. I track the results and ensure it all stays rooted in the customer.

  • Campaign concept and strategy
  • Social media strategy and content direction
  • Consumer research and social listening
  • Creator and influencer strategy
  • Messaging frameworks and communication hierarchy
  • Content planning and platform strategy
  • Digital experience and martech systems
  • Analytics, performance tracking and reporting

For brands with a soul.

I’m Heather Lockwood, fractional Director of Digital Marketing. I work with brands driving positive change in their communities. Twin Cities first, but the right mission travels. The brands worth working with are mission-forward, values-driven, building something that matters beyond the bottom line. They already have something real to say. My job is to make sure the right people hear it.

Whether you’re launching something new, optimizing what’s already running, or trying to understand what the numbers are actually telling you, I can step in at any stage and get up to speed fast.